Whats more important in your mind? Being top on the google list, or having a strong, trustworthy network? I always hear google this google that, when in reality google does not have the largest stake for every keyword in the book (while they do have the largest stake in collecting personal data). Having a user friendly website with proper tags is the basis for being relevant in search engines. New content will complement your stake.

While having an amazing spot in the search engines is nice, its more important that you connect with actual people. As your client base grows, you’ll gain repeat customers that trust you, like you. Who doesnt have a connection with a “guy”. Whether it be your favorite car repair shop, lawyer friend, law enforcement officer, we all know someone that does something that you can find anywhere (unless you are my father who knows noone). But you go to him because he is your favorite. Be that “guy”.

Join communities for something that you love, and talk about what you do. People listen and remember. Not everyone will need your services now but they’ll remember later when their need for your services arises. Connect with people, be friendly, provide positive content that is relative to the community. If people get along with you, they’ll be that much more likely to choose your services over everyone else.