As I was mindlessly surfing through the anals of this thing we call the world wide web,  I came across a blog. PotPieGirl’s to be exact. And her post about RedGage intrigued the big capitalist in me, as to get me to sign up through her. “I’m down for making some money”, I said to myself, and thats when they hooked me in! I posted a small handful of pages, pictures and a video over night. I’ve worked hard for my 10 cents so far, but I want to make more (which just may be my incentive for righting this article).

I understood what RedGage was right away, it’s quintessential viral marketing. One of the most effective ways to reach out to a large audience. Exponential growth with incentives to join funded by, wait for it…

Ads!

So here we have a viral marketing strategy that is easy to join, pays you to join, capitalizes on our social wants and woes, has no physical boundaries (unless you consider hard drive space physical), and integrates existing social networks.

A quick search on google for viral marketing turns up an interesting result. The Six Simple Principles of Viral Marketing.
Go straight to the principles because this is key. They are all simple.

”

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources                        “

(ONE)  Gives away products or services

Let’s just call them incentives – which are obvious, pays you money for contribution, free picture uploads, free prizes, free social network, free information.  If you post garbage noone wants to see you wont get paid, it still appears as if all the videos posted are garbage already but what can you expect when its grabbing them from youboob, I mean youtube. Setting the videos aside it has the potential to be a free information pipe dream. While google ranks pages by popularity, it’s decision process as to which site should be the prom queen of your search results is virtually impossible to figure out. RedGage shows you why something gets those views and income. It can be ranked by everyone, commented, favorited, and you can subscribe to interesting peoples future contributions. The understanding of its incentives may not be simple but it’s implementation is.
(TWO) Provides for effortless transfer to others
Fast and easy setup, I clicked a link it brought me straight to the signup page. signed up grabbed my email verification and shortly thereafter I was uploading some random pictures effortlessly. A simple and easy to use design is key, now a few things did make it feel like is was still in beta at first but I can sympathize with your Work In Progress.

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(FOUR) Exploits Common Motivations and Behaviors
Who doesn’t participate in at least 1 social network today? Whether it’s the internet nightclub we call myspace, or the more refined facebook, everyone and their dad’s dog has some form of wanting to belong to this phenomenon of online communities. RedGage exploits this behavior robustly. We all want this money you’re giving out, so we all go share it, by word of mouth or typing of keyboard. We naturally want to get along with everyone and sharing this new fandagled website not only fulfills this need for common good behavior, it advances our own agenda to reap what we sow in the RedGage internet plot.

(FIVE) Utilizes existing communication networks (the internet)
63% of Americans have broadband access today in their homes, and if they dont there’s always the *gasp* library. You can easily transfer, share and broadcast the majority of your existing social media through their import tools. Which can only fuel the rapid exponential growth of the viral concept.

(SIX) Takes advantage of others’ resources
Three letters y-o-u, While you do see the employee’s contributing, mostly news and tips, the mass of the site is user generated content. Their team can focus on coding, and debugging and features, with a relatively small public face promoting the site because of it is viral potential to explode exponentially.

(THREE) Scales easily from small to very large
I know some of you may think I’m reading the RedGage team’s minds however, I can’t see how well this will scale as it grows. If I had to choose I’d say eventually it will become limited. It’s almost like having the internet within the internet. But the human element is added to the production of the site it would seem as though RedGage has developed a human search engine which leads me to my last thought

Imagine we’re all the spiders in the RedGage search engine, picking and choosing what we find to be relevant to who we network with daily. But maybe that is the flaw in the computer spiders of google msn and yahoo today?

Wandering the vast anals of the internet I came across an interesting article about getting paid to promote your own stuff!

It wouldn’t hurt to give it a try right?

Whats more important in your mind? Being top on the google list, or having a strong, trustworthy network? I always hear google this google that, when in reality google does not have the largest stake for every keyword in the book (while they do have the largest stake in collecting personal data). Having a user friendly website with proper tags is the basis for being relevant in search engines. New content will complement your stake.

While having an amazing spot in the search engines is nice, its more important that you connect with actual people. As your client base grows, you’ll gain repeat customers that trust you, like you. Who doesnt have a connection with a “guy”. Whether it be your favorite car repair shop, lawyer friend, law enforcement officer, we all know someone that does something that you can find anywhere (unless you are my father who knows noone). But you go to him because he is your favorite. Be that “guy”.

Join communities for something that you love, and talk about what you do. People listen and remember. Not everyone will need your services now but they’ll remember later when their need for your services arises. Connect with people, be friendly, provide positive content that is relative to the community. If people get along with you, they’ll be that much more likely to choose your services over everyone else.

Welcome to the second build of our site. Completely revamped, looks and works 90 times better.

Let me know what you think of it. Feedback is good for me